Free to use
“All photos and videos on Pexels are free to use.”
Summary only, not legal advice. The licence text governs; confirm with the rights holder for your use. Read more
Questions · Stock & content
Can I use Pexels photos commercially?
Yes
Yes. Pexels content is free to use commercially, with no attribution required, within five stated limits.
The Pexels License lets you use and modify photos and videos for free, including in ads, websites, apps and templates you sell. Its 'not allowed' list is short: nothing that shows identifiable people in a bad light, no unaltered prints or products, no implied endorsement by people or brands pictured, no reselling on other stock sites, and no use in a trademark or business name.
- Checked 22 October 2026
- 6 clauses quoted
- 1 official page
What the licence says
No attribution
“Attribution is not required.”
Ads and marketing
“Create unique ads, banners and marketing campaigns with photos from Pexels and promote your product.”
Not in a logo or business name
“Don't use the photos or videos as part of your trade-mark, design-mark, trade-name, business name or service mark.”
Not unaltered on products
“Don't sell unaltered copies of a photo or video, e.g. as a poster, print or on a physical product without modifying it first.”
No implied endorsement
“Don't imply endorsement of your product by people or brands on the imagery.”
What this means for client work
- Pexels images can go into client websites, ads and print. The licence page doesn't address client transfers directly.
- Not for logos or brand marks.
- With recognisable people in ads, don't suggest they endorse the client's product.
FAQ
Do I need to credit Pexels?
No. Pexels says attribution is not required, though it's appreciated.
Can I put a Pexels photo on a t-shirt I sell?
Not unaltered. Pexels says don't sell unaltered copies on a physical product without modifying it first.
Related
More stock & content questions
Pages we read
Quotes are copied verbatim from these official pages as they read on 22 October 2026. Full answers: Pexels.